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New business development concerns all the activities involved in realizing new business opportunities, including product or service design, business model design, and marketing.

We are true believers that an organization needs to understand their own value proposition before developing a business development strategy. We help you either uncover, redefine or sharpen your value proposition.....in other words, why should a customer do business with you rather than your competitor. In order to answer this, its important to understand the types, and level, of service that your competitors are offering to the market and, more importantly, what the market expects, wants and needs from a service provider.

We have the experience from both sides, provider and customer, in order to help you answer these questions and develop a strong, aggressive value proposition to bring to market.

Some of the areas we have helped clients with include:

Marketing Strategy
Market Positioning
Vertical analysis (i.e. which industries are a match)
Competitive Advantage Analysis
Pricing
Product/Service Offerings

Business development is the creation of long-term value for an organization from customers, markets, and relationships.